NOTE: there are transcripts of all videos in guide.
Points from Video
Google searches according to three main site features:
- Words you use in search and where they are located (text, image captions)
- Location where you are searching from (Ormea Italy versus Omaha Nebraska)
- Currency of website and when webpage uploaded
Search algorithms filter spam and other scam websites
- Google software locates all the potentially relevant results on the web, removes all the spam, and ranks them based on hundreds of factors, like keywords, links, location, and freshness.
Search quality raters, hired by Google, evaluate sites according to criteria. See link from Google website below.
