The Filter Bubble: What the Internet is Hiding from You
by
Eli Pariser
Call Number: ZA4237.P37 2011
ISBN: 9781594203008
Publication Date: 2011
...personalized filters are sweeping the Web, creating individual universes of information for each of us. Data companies track your personal information to sell to advertisers, from your political leanings to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs, and because these filters are invisible, we won't know what is being hidden from us.